Buyers & Sellers

Friends Real Estate Services

Your Guide to Selling Your Home with Friends Real Estate Services

Step 1: Reach Out — Contact us by phone or email to connect with one of our experienced agents. We'll match you with a local specialist familiar with your area and market.

Step 2: Initial Consultation — We'll schedule a no-obligation meeting to discuss your goals, timeline, and expectations. This is a great opportunity to ask questions and get a feel for the process.

Step 3: Home Walkthrough & Evaluation — John or one of his agents will visit your home in person, walking through and around the property to assess its quality, condition, features, upgrades, and any recent work completed. Armed with those notes, your agent will then conduct a thorough Comparative Market Analysis (CMA) — comparing similar homes that have recently sold, are pending, or are currently active in your local market. Thanks to Broker John Friend's decades of appraisal experience since 1992, our valuations are grounded in exceptional regional expertise.

Step 4: Kitchen Table Consultation & Pricing — Your agent will return to sit down with you — right at your kitchen table — to walk through the Market Analysis together and collaborate on a mutually agreeable list price. Pricing your home correctly from the start is one of the most important factors in a successful sale.

Step 5: Listing Agreement — Once you're ready to move forward, we'll review and sign a listing agreement outlining the terms of our partnership, pricing strategy, and marketing plan.

Step 6: Preparing Your Home — We'll advise you on any repairs, staging, or improvements that could increase your home's appeal and value. First impressions matter — we'll help you put your best foot forward.

Step 7: Maximum Market Exposure — This is where Friends Real Estate Services truly stands apart. To sell your home, it must be seen — and we make sure it is. While most local Realtors list in only the county MLS where the property is located, we market your home across all of our MLS networks, including:

MetrolistMLS (Sacramento, Central Valley & surrounding counties)
BridgeMLS (Bay Area & Northern California foothills)
Tuolumne County MLS
Calaveras County MLS
CRMLS (Mariposa, Amador, Merced, and much of Southern California)
(Map of coverage area)

In addition, your home will be featured on Zillow, Realtor.com, Homes.com, and dozens of other retail listing sites — exposing your property to millions of potential buyers across Northern California and beyond.

Step 8: Showings & Open Houses — We'll coordinate and manage all showings and open houses, keeping you informed every step of the way while minimizing disruption to your daily life.

Step 9: Receiving & Reviewing Offers — When offers come in, your agent will walk you through each one — explaining terms, contingencies, and net proceeds — so you can make a confident, informed decision.

Step 10: Negotiation — Our experienced agents will negotiate on your behalf to secure the best possible price and terms, drawing on deep knowledge of local market conditions and comparable sales.

Step 11: Escrow & Closing — Once an offer is accepted, we'll guide you through the entire escrow process — coordinating inspections, appraisals, paperwork, and timelines — all the way to a smooth closing.

Step 12: Congratulations! — You've sold your home! Our team will ensure a seamless handoff and remain available to answer any post-closing questions.

The goal is simple: price it right, present it well, and put it in front of as many buyers as possible. That's exactly what Friends Real Estate Services delivers. Contact us today — we're proud to be Your Friends in Real Estate.